Tea & Coffee
Sweeten your morning cup, masala chai and iced coffee exactly the way you like it.
Explore rangeExplore HONG for your tea, your baking, your breakfast and every family pantry.
Sweeten your morning cup, masala chai and iced coffee exactly the way you like it.
Explore range
Cakes, brownies and traditional sweets, made your way with a little less guilt.
Explore range
Oats, smoothies and fruit bowls with just the right touch of sweetness.
Explore range
A compact pouch for your daily rituals, about 100 servings in every pack.
Shop 200g
A pantry-size pack for busy family kitchens, about 200 servings in every pack.
Shop 400gSweetness made for every little moment, from your first cup of the day to your favourite bake.
From your morning coffee to your favourite homemade treats, find easy ways to bring House of No Guilt into your everyday rituals.
Shop HONGStirs in instantly, with no bitter aftertaste.
Sweeten chai and green tea, hot or iced.
Blends smoothly into shakes, even when cold.
A 1:1 swap for sugar in cakes and cookies.
Ice creams, puddings and sweet bowls, minus the guilt.
Oats, pancakes and fruit bowls, sweetened your way.
Yogurt bowls and fruit parfaits in a minute.
Only the way we learned to consume it.
House of No Guilt was created to bring sweetness back to what it should be: simple, balanced and intentional. Designed for everyday rituals, it blends effortlessly into your life, so you can enjoy what you love, without overthinking it.
A 1:1 swap for sugar, so nothing about your routine gets complicated.
A thoughtful alternative to everyday sugar, made for the way you like to live.
Made for the rituals you love, so each one feels a little more special.
Because sweetness deserves better.
Stir it in and start the day your way.
Bake your favourites without changing the recipe.
Sweet things are best enjoyed together.
What our customers say after making room for sweetness.
Quick answers about HONG: how to use it, where it works best and how it reaches you.
Need a hand?
Can't find what you're looking for? Our team is happy to help.
HONG is a plant-based monk fruit sweetener made as an everyday alternative to sugar. It is a non-caloric sweetener with no added sugar, so you can enjoy your coffee, tea, desserts and more, the way you like them.
Use it as a 1:1 replacement for sugar, which means the same amount you would normally add. Everyone's taste is different, so start with a little less in your drinks, taste, and adjust to your liking.
HONG is made for a clean, sugar-like sweetness. It stirs in easily, so it works well in hot espresso, masala chai, smoothies and more. Taste is personal, so we suggest trying a small amount first.
Yes. It can be used in a wide variety of recipes and works cup for cup like sugar in cakes, brownies and traditional sweets. Sugar also adds moisture and browning, so results can vary a little between recipes. Start with your favourite recipe and adjust to taste.
HONG is made with erythritol (INS 968) and monk fruit extract. Polyols may have laxative effects, especially in large amounts, and HONG is not for medical use. It is processed in a facility that also handles wheat, dairy and nuts. If you are managing a health condition, are pregnant or nursing, or are giving it to young children, please check with your doctor first.
We offer two pouch sizes. The 200g pouch gives about 100 servings and suits your everyday morning coffee, tea and smoothies. The 400g family pantry pack gives about 200 servings and is made for daily cooking, baking and hot brews.
Yes, we ship across India, and shipping is free on orders over ₹499. You will see your delivery details at checkout before you place your order.
Store in a cool, dry place at ambient temperature, away from direct sunlight and moisture. Keep the pouch tightly sealed and use a clean, dry spoon each time to keep it fresh.